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See How all World Millionaires uses tricks to Optimize websites widgets to Make Money in Millions. Here get your Major Most Valuable Tips Ever
1. Page Title. Write a descriptive title for each page of 5 to
8 words. Remove as many "filler" words from the title, such as "the," "and,"
etc. This page title will appear hyperlinked on the search engines when your
page is found. Entice searchers to click on the title by making it a bit
provocative. Place this at the top of the webpage between the <HEAD></HEAD>
tags, in this format: <TITLE>Web Marketing Checklist -- 32 Ways to Promote
Your Website</TITLE>. (It also shows on the blue bar at the top of your web
browser.)
2. Description and Keyword META Tag. The description should be
a sentence or two describing the content of the webpage, using the main keywords
and keyphrases on this page. If you include keywords that aren't used on the
webpage, you could hurt yourself. Place the Description META Tag at the top of
the webpage, between the <HEAD></HEAD> tags, in this format: Some
search engines include this description below your hyperlinked title.
<META NAME="DESCRIPTION" CONTENT="Increase visitor hits, attract traffic
through submitting URLs, META tags, news releases, banner ads, and reciprocal
links">.
Your maximum number of characters should be about 255; just be aware that
only the first 60 or so are visible on Google, though more may be indexed
3. Your Keywords in Header Tags H1, H2, H3. Search engines
consider words that appear in the page headline and sub heads to be important to
the page, so make sure your desired keywords and phrases appear in one or two
header tags. Don't expect the search engine to parse your Cascading Style Sheet
(CSS) to figure out which are the headlines -- it won't. Instead, use keywords
in the H1, H2, and H3 tags to provide clues to the search engine. (Note: Some
designers no longer use the H1, H2 tags. That's a mistake. Make sure your
designer defines these tags in the CSS rather than creating headline tags with
other names.)
4. Your Keywords Are in the First Paragraph of Your Body Text.
Search engines expect that your first paragraph will contain the important
keywords for the document -- where most people write an introduction to the
content of the page. You don't want to just artificially stuff keywords here,
however. More is not better. Google might expect a keyword density in the entire
body text area of maybe 1.5% to 2% for a word that should rank high, so don't
overdo it. Other places you might consider including keywords would be in ALT
tags and perhaps COMMENT tags, though few search engines give these much if any
weight.
5. Keywords in Hyperlinks. Search engines are looking for clues to
the focus of your page. When they see words hyperlinked in your body text, they
consider these potentially important, so hyperlink your
important keywords and keyphrases. To emphasize it even more, the
webpage you are linking to could have a page name with the keyword or keyphrase,
such as blue-widget.htm -- another clue
for the search engine
6. Develop Several Pages
Focused on Particular Keywords. Search Engine
Optimization (SEO) specialists no longer recommend using external doorway or
gateway pages, since nearly duplicate webpages might get you penalized. Rather,
develop several webpages on your site, each of which is focused on a different
keyword or keyphrase. For example, instead of listing all your services on a
single webpage, try developing a separate webpage for each. These pages will
rank higher for their keywords since they contain targeted rather than general
content. You can't fully optimize all the webpages in your site, but these
focused-content webpages you'll want to spend lots of time tweaking to improve
their rank.
7. Submit Your Website to Search Engines. Next, submit your
homepage URL to the important Web search engines that robotically index the Web.
Look for a link on the search engine for "Add Your URL." In the US, the most
used search engines are: Google, Yahoo, MSN, AOL Search, and Ask.com. Some of
these feed search content to the other main search engines and portal sites. For
Europe and other areas you'll want to submit to regional search engines. It's a
waste of money to pay someone to submit your site to hundreds of search engines.
Avoid registering with FFA (Free For All pages) and other link farms. They don't
work well, bring you lots of spam e-mails, and could cause you to be penalized
by the search engines. We'll talk about submitting to directories under "Linking
Strategies" below. If your page is already indexed by a search engine, don't
re-submit it unless you've made significant changes; the search engine spider
will come back and revisit it soon anyway.
8. Submit Your WebSite to Key Directories, since a link from a directory
will help your ranking -- and get you traffic. Be sure to list your site in the
free Open Directory Project (www.dmoz.com),
overseen by overworked volunteer human editors. This hierarchical directory
provides content feeds to all the major search engines. Plus it provides a link
to your site from an information hub that Google deems important. But don't be
impatient and resubmit or you'll go to the end of the queue.
9. Request 4 Reciprocal Links. Find complementary websites and request
a reciprocal link to your site (especially to your free service, if you offer
one). Develop an out-of-the way page where you put links to other sites -- so
you don't send people out the back door as fast as you bring them in the front
door. Your best results will be from sites that get a similar amount of traffic
to your site. High-traffic site webmasters are too busy to answer your requests
for a link and don't have anything to gain.
10. Submit Articles for Others to Use in their Newsletters. You can
dramatically increase your visibility when you write articles in your area of
expertise and distribute them to editors as free content for their e-mail
newsletters or their websites. Just ask that a link to your website and a
one-line description of what you offer be included with the article. This is an
effective "viral" approach that can produce hundreds of links to your site over
time
11. Begin a Business Blog. Want links to your site? Begin a business blog on your website, hosted on your own domain. If you offer excellent content
and regular industry comment, people are likely to link to it, increasing your
site's PageRank.
12. Publish an E-Mail Newsletter.
While it's a big commitment in time,
publishing a monthly e-mail newsletter ("ezine") is one of the very best ways to
keep in touch with your prospects, generate trust, develop brand awareness, and
build future business. It also helps you collect e-mail addresses from those who
visit your site but aren't yet ready to make a purchase. Ask for an e-mail
address and first name so you can personalize the newsletter.
13. Send Offers to Your Visitors and Customers. Your own list of
customers and site visitors who have given you permission to contact them will
be your most productive list.
14. Rent Targeted e-mail
Lists. We abhor "spam," bulk untargeted,
unsolicited e-mail, and you'll pay a very stiff price in a ruined reputation and
cancelled services if you yield to temptation here. But the direct marketing
industry has developed targeted e-mail lists you can rent -- lists consisting of
people who have agreed to receive commercial e-mail messages. These lists cost
$40 to $400 per thousand or 4¢ to 40¢ per name.
15. Promote Your Site in Online Forums and Blogs.
The Internet offers
thousands of very targeted e-mail based discussion lists, online forums, blogs,
and Usenet news groups made up of people with very specialized interests. Use
Google Groups
16. Announce a Contest. People like getting something free. If you
publicize a contest or drawing available on your site, you'll generate more
traffic than normal.
17. Ask Visitors to Bookmark Your
WebSite. It seems so simple, but make
sure you ask visitors to
bookmark your site or save it in their Favorites list.
Paid Advertising Strategies
None of the approaches described above is "free," since each takes time and
energy. But if you want to grow your business more rapidly, there comes a point
when you need to pay for increased traffic. Advertising is sold in one of three
ways: (1) traditional CPM (cost per thousand views), (2) pay per click (PPC),
and (3) pay per action, otherwise known as an affiliate program or lead
generation program.
18. Begin an Affiliate Program. Essentially, a retailer's affiliate
program pays a commission to other sites whose links to the retailer result in
an actual sale. The goal is to build a network of affiliates who have a
financial stake in promoting your site. If you're a merchant you, need to (1)
determine the commission you are willing to pay (consider it your advertising
cost), (2) select a company to set up the technical details of your program, and
(3) promote your program to get the right kind of affiliates who will link to
your site. Consider affiliate management software
19. List Your Products with Shopping Comparison Bots and Auction Sites.
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